Thrival was born from a quiet epidemic: service members asked to perform at the highest level while being fed the lowest-quality fuel. Day after day, our military and first responders relied on sugar-loaded rations, synthetic stimulants, and processed calories that left them depleted physically and mentally. The connection between poor nutrition and rising rates of burnout, anxiety, and depression was clear and ignored.

Priscilla Pesci, raised in a family of military and law enforcement, decided something had to change. She saw firsthand the system's failure to support those who serve. The missed care, the poor nutrition, the mental toll. She knew it was costing lives, dignity, and long-term health. This was not about better snacks. It was about better outcomes.

To bring that vision to life, she partnered with Dr. Jason Kolber, a world-renowned expert in nervous system performance, and Greg Lim, a former elite athlete turned entrepreneur who knew what it meant to crash from poor nutrition. Together, with military advisors and performance experts, they built Thrival.

Thrival is a category-defining, doctor-formulated superfood bar that fuels physical energy, mental clarity, accelerated recovery and metabolic resilience. Compact, portable, and clean, with no caffeine and no crash, it delivers peak performance on demand.

For the moments you trained for and the ones you didn’t see coming…There’s nothing you (and Thrival) can’t handle. 

This is your fuel. This is your edge. Fuel for the Mission. Ready when you are.

This is more than a bar. This is Readiness Nutrition.

What do the Navy SEALs, MLB, NFL, NBA, NHL, UFC, NASCAR, the USA Olympic Team, and the World Surfing League all have in common? Thrival's Human Performance Collaborative.

Our world-leading performance experts discover and translate the latest science into practical performance strategies and tactics. Learn why athletes and the experts behind them use Thrival on a daily basis.